When it comes to advertising your restaurant, there are multiple ways to do it. However, there is one in particular marketing method that is relatively inexpensive and effective at boosting your customer base: social media marketing. If you own a restaurant and you are attempting to get more customers in your front door and convert some of the locals into more loyal customers, then here are a few social media marketing tips that should help you do just that.
Tip #1: Make Sure Your Profiles Are Completely Filled Out
It doesn't matter if you are just getting your profiles set up or you have had social media for some time now, you need to take the time to ensure that all of your restaurant's crucial information is readily available. Most customers will head online prior to making a decision about a purchase, and this includes visiting a restaurant. They need to know fundamentals: location, hours, website, and even your menu. All of this can easily be incorporation into your Facebook profile, as well as Twitter and Instagram profiles.
Tip #2: Add Mouth-Watering Images
Everywhere you look—food blogs, Pinterest, Instagram—you see photos of food. You need to jump on this train. However, make sure that your photos are of high-quality, or they won't help you with your end game. Therefore, you need a good camera and solid lighting. If you don't think you can manage to take quality pictures, hire a professional to do it for you. With mouth-watering photos on your social media pages, customers won't be able to wait to stop in and grab a bite—literally!
Tip #3: Try Not to Get Too Promotional
Believe it or not, it is possible to get too promotional on social media. While it is important to have a clear goal defined for your social media marketing campaign, you don't want to yell "Come eat here!" with every single one of your posts. You need to offer a good mix of posts that include interesting, informational content for your followers as well as promotional content.
So, for your informational content, you may want to include some content regarding food facts, customer spotlights, profiles of employees, featured menu items, local news and events, etc. Don't forget to add in some photos and videos with your posts, as social media users are always attracts to these—and always convey your brand's personality.
Now, for your promotional content, share some special offers with your followers like discounts, coupons, BOGO deals, etc. These types of special offers will help encourage new and loyal customers to come into the restaurant.
For more help getting your restaurant name out there through social media, consult with a professional social media marketing company in your area.